20 October 2023
Bigger Picture: Gen Zs and single households are driving consumption growth in Southeast Asia
Zara Lightowler, Associate Partner, Bain & Company, dissects a report co-compiled by Bain, Meta and DSG Consumer Partners on consumer growth trends in Southeast Asia. These include the emergence of a hierarchy of needs versus wants; the importance of the Gen Z and Solo Economy consumer segments; 'insurgent disruptors' or business models responsible for driving over US$50 billion of revenue in the region; and the digital behaviour of consumers across generations.
Presented by Emaad Akhtar
Podcast edited by Emaad Akhtar (eakhtar@sph.com.sg)

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