28 July 2023
Culture Club: The development of cycling esports as a new cycling discipline
Zwift is an online cycling game and training program that enables users to ride, train and compete in a virtual world. Their participation in the Olympic Esports Week 2023 displayed how popular this type of gaming can be. Through continued advertising to encourage participation and developing partnerships with other brand they hope to grow the popularity of the game to become a game changer in the Esports industry.
We speak to Wesley Sulzberger, Senior Manager, Global Product Marketing and Country Management, AUS & NZ, Zwift more about this.

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