12 June 2023
In the Spotlight: The power of brand strength
Brand strength encompasses factors such as customer loyalty, brand recognition, and market share. It also indicates how well a brand is known and trusted by customers. Measuring brand strength on a regular basis is vital to planning strategies to grow the company. Depending on the size or type of company, however, what to focus on when measuring brand strength can differ.
We speak to Uri Snyder, Senior Vice President, APAC, Similarweb more about this.

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