7 March 2022
Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022
Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media as a key priority. Tony Marlow, Chief Marketing Officer, Integral Ad Science shares how marketers can make the most of social media penetration in Singapore and at the same time safeguard their ad dollars on social media.

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