12 September 2024
Under the Radar: How does Mondelez assess the success of the business after being spun off from Kraft Foods? What are some future growth drivers?
It’s almost time for dinner, but today’s conversation might just get you reaching out for that bag of chocolates or snacks right before meal time.
That’s because we’re speaking to one of the largest players in the global snacking industry today – Mondelez International.
Mondelez International is a relatively young company founded in 2012, but its history goes way back. The company emerged when the then-Kraft Foods was split into two companies to separate its North American grocery business with the remaining of the company.
The North American grocery was called Kraft Foods Group, while the remainder of Kraft Foods was renamed into Mondelez International in October 2012, with a focus on snacks and confectionery.
Mondelez International holds some of the most iconic snack brands that we know today, including iconic US$1 billion dollar global brands such as Oreo, Toblerone and Cadbury, as well as other well-known local jewels such as 7Days and Alpen Gold.
As for the money – its  2023 net revenues came in at approximately US$36 billion.
But what was the rationale behind the spinoff? How would the firm assess the success of the spinoff of Kraft Foods Group and the rebranding into Mondelez international thus far?
Meanwhile, Mondelez International had in July this year missed expectations for second quarter revenue as consumers tighten their purse strings amid high inflation. But how would the firm assess its most recent performance? Which are the key markets and categories driving growth and what are the opportunities ahead?
Speaking of markets, Mondelez International is reportedly said to expand its presence in China by introducing a wider range of cake-related products. It also said in May 2024 that it will invest over US$5 million in a Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore. But what can we expect on both fronts?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Tomás Centeno, Vice President of Strategy and Commercial Excellence, Asia Pacific, Middle East & Africa (AMEA), Mondelēz International.

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