2 October 2019
Influence: How video marketing is changing the buying habits of consumers
According to the new Global Internet Phenomena Report by Sandvine, video streaming accounted for nearly 58 percent of the total downstream volume of internet traffic around the world. Meanwhile, Cisco predicts that this trend of video content isn’t slowing down anytime, as video is expected to represent 80 percent of all consumer internet traffic by 2021 – up from 67 percent in 2016. Tham Why Keen, Founder and CEO of Red String Video Co shares more.

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