25 September 2023
Why It Matters: Optimising sales and marketing efforts to target the right customer, how to do this with CRM
Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment.
But how can a company uses CRM to segment and target your customers effectively?
Terri Chan, Group VP of Growth, HealthMetrics shares her company's experiencing in implementing a CRM platform.

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