8 April 2024
Culture Club: The effectiveness of influencer marketing, tackling scepticism around it
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market. And while their followings may vary in size, these influencers pack a punch.
Sky Lim, Regional Business Director, X10 Media shares more about how the influence marketing scene has changed up over the years and his personal story of building the company.

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