12 April 2024
Why It Matters: The future of customer service through AI conversations
Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.
The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?
Simon Ma, Director & Regional Manager, ASEAN, Freshworks weighs in.

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Listen To His Previous Podcasts:

6 September 2022
Mind Your Business: How real-time chatbots can help businesses convert more customers
Chatbots has been known as a great assistant helping businesses with answering customer questions that require immediate and personalised interactions. Smart chatbots are expected to advise and transfer the conversations to a live agent when needed. Regardless of its useful features, not all brands are ready to adopt such methods. Simon Ma, Director and Regional Manager for ASEAN, Freshworks shares more.

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