Sharmine Tan, National University of Singapore
Sharmine Tan, National University of Singapore
7 October 2020
Eco Money: The positive impact of sustainability reporting on brand value
A study of 100 leading brands in Singapore found that sustainability reporting is positively linked to their brand value. However, one-fifth of these brands do not engage in sustainability reporting. To find out why that is, Prime Time's Rachel Kelly spoke to Sharmine Tan, co-author of the study “Impact of Sustainability Reporting on Brand Value: An Examination of 100 Leading Brands in Singapore” and NUS graduate.
Download the podcast.