5 June 2023
Under the Radar: The unconventional franchise business of the World Trade Centers Association; On strengthening brand value and network; Competition against other private networks; Initiatives in Asia; WTCA General Assembly in Ghana; Why there is no WTCA in Singapore yet
When it comes to a franchise business, one would think of fast food chains to the likes of McDonald’s, Burger King, Subway, and so forth.
Instead of that we are going to talk about an unconventional franchise business that doesn’t quite come to mind when we think of franchises.
With a network of over 300 highly connected, mutually supporting businesses and organisations in 92 countries, the World Trade Centers Association is the owner of the “World Trade Center” and “WTC” trademarks.
And this means the WTCA licences exclusive rights for members to use in conjunction with their independently owned, iconic properties, facilities and trade services offerings.
But how does it work exactly, and what is the WTCA doing to strengthen its member network and increase the value of its brand?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Scott Wang, Asia Pacific Vice President, World Trade Centers Association for more.

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