9 November 2022
Why It Matters: Why franchising and licensing are very important for Singapore brands to explore new frontiers
Subway, Toast Box and Breadtalk are all well-known franchises. Customers often pay a certain company a sum of money to use their brand and supply chain. Buyers get to operate under the business model in return for paying them some royalties. It is therefore a win-win situation. But it is surely more complex than that and like any self-respecting independent business owner, one would have to invest time and effort into their business.
Robert Leong, Immediate Past President of FLA, and Director, Kinderland International Education and Peh Yi Han, Chief Operating Officer, Global EduHub share more.

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