17 October 2022
Why It Matters: Should Southeast Asia’s brands cut their ad spending amid a recession?
According to MediaPost and Standard Media Index’s global ad market tracker, the month of July was the worst month for ad spending in 2 years. And so, for brands and marketers, this truly begs the billion-dollar question, should Southeast Asia’s brands cut their ad spend amid a potential recession? Rene E. Menezes, Co-Founder & President, Involve Asia shares his thoughts on this matter.

Download the podcast.