14 July 2023
Under the Radar: An inside look into the private education business – ESSEC Business School APAC on its industry positioning; Target market; Market for global colleges, universities and professional schools to grow at a CAGR of 5.7% from 2027; New Academy of Luxury in APAC to address talent shortage in booming Asian luxury sector
Today we’re going to bring you an inside look into the private education business.
Founded in 1907, ESSEC Business school is a major French business school with a tightly knit community of some 62,000 graduates.
With the region, ESSEC Business School Asia-Pacific, was established in Singapore in 2005 to offer academic and executive programmes with Asian insights and Western perspectives. It has since welcomed over 5,000 managers and students.
But how does the school differentiate itself from other publicly funded institutions? Who are its target customers and how does it position itself against other players in the education market?
Meanwhile, ESSEC Business School Asia Pacific recently launched its Academy of Luxury to cater to professionals eager to elevate their knowledge and hone skills in luxury management and break into the coveted luxury sector.
The programme was touted as the first of its kind in APAC and seeks to address the ongoing talent shortage in the luxury sector — but to what extent is this shortage driven by a lack in training opportunities?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Prof Reetika Gupta, Deputy Dean of ESSEC Business School, Asia-Pacific.

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