3 October 2022
Why It Matters: Shifting the focus to sustainability in digital advertising
With the proliferation of new digital mediums such as podcasts, connected TV (CTV), over-the-top (OTT), the carbon footprint of the digital advertising supply chain is set to grow. So what can be done to shift the focus to sustainability in digital advertising sphere? Priya Bhatia, Vice President, Southeast Asia, OpenX shares with us on how OpenX became the first ad exchange to be certified as CarbonNeutral by Climate Impact Partners, unveiling ‘Path to Net-Zero’ initiative.

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