17 October 2023
Mind Your Business: Is high thread count bedding a costly myth?
Looking for quality bed sheets and not sure if you are getting your bang for your buck?
In this Mind Your Business episode, the conversation is about finding gaps, challenging industry norms, and redefining what luxury really means.
It’s a journey of two good friends, who wanted to set the record straight about marketing gimmicks in the bedding industry and created an organic brand that embraces ethics and sustainability.
Priscilla Tan, Co-founder & Co-CEO, SOJAO & Janice Tan , Co-Founder & Co-CEO, SOJAO, share their journey of how they started their business with zero business and textile knowledge, to building a brand today that tackles not only greenwashing but also empowers women and farmers through fair trade.
Presented by Ryan Huang and Emaad Akhtar
This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)
Do contact her for topics: C-Suite, SME, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech

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