5 December 2023
Under the Radar: A Spotify playlist, but for food – Drigmo’s quest to build a social app around food reviews
Omakase, seafood buffet, beef steaks and warm bowls of ramen or perhaps delicious bowls of bak chor mee, or minced meat noodles topped with a dash of tangy black vinegar.
You might have seen countless videos of people recommending restaurants and eateries serving delectable meals on social media, but have you ever how many of them do you end up remembering and trying out?
Well, that’s the problem that our guest for today, Drigmo, aims to solve. Founded by ex-Googlers in 2022, Drigmo aims to be a Spotify playlist, but for food.
Put simply, it is a social app where users create their own restaurant lists, organise the places on a map, and bring the list to life by adding notes, pictures and videos. Users can also see what their friends have on their lists and save discoveries from them.
The app was first announced in Singapore via TikTok in March this year. Since then, users have saved over 45,000 places and created over 15,000 tags on the platform.
According to a DealStreetAsia article, the firm hopes to disrupt Google’s restaurant reviews.  So how does the firm define the industry it operates in and its positioning strategy?
More importantly, how much money is in the restaurant review business and what does Drigmo’s growth trajectory look like in the near future?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Pieter Walraven, Co-founder, Drigmo.

Download this podcast.