5 July 2023
Under the Radar: Varjo on serving ~25% of Fortune 100 companies including Boeing, Aston Martin; Focus on advanced VR users like astronauts, governments; Industry positioning strategy; Assessment of the nascent XR industry; Not wanting Apple’s VR headsets to fail; Competition vs collaboration; US$40m Series D funding; Valuations
Extended reality solutions - the umbrella term for virtual reality, augmented reality and mixed reality solutions – are at the heart of our conversation today.
Our guest for today is from Varjo. The Finnish firm that – by the way consists of veterans who previously came from Nokia Cast – makes what it calls the highest immersion virtual and mixed reality products and services that includes not just the headset, but also software applications for enterprises.
Its devices are used to train advanced VR users such as astronauts, pilots, nuclear power plant operators, as well as for car design and pioneering research.
According to TechCrunch, Varjo’s customer base includes about a quarter of the Fortune 100 companies – think the likes of Boeing and Aston Martin. The firm also works with governments in the US and Europe.
But how does Varjo assess the demand for extended reality products and services from these big players?
And with Apple unveiling its Apple Vision Pro spatial computer, is competition heating up for Varjo? Does Varjo want Apple to succeed to aid the growth of the nascent industry?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Patrick Wyatt, Chief Product Officer, Varjo.

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