30 January 2023
Market View: The Watch Collector vs The Secondary Market Analyst - Watches to Collect vs Watches to Invest
We’re going to talk all about watches today. According to a new industrial report,, sales of second-hand luxury watches will overtake new models within a decade as buyers seek rate timepieces from brands such as Rolex and Audemars Piguet.
Swiss-based industry analyst and consulting firm LuxeConsult forecast that the market for vintage and pre-owned watches will surge to some 79 billion euros in 2033, more than three times the 25 billion euros sold last year.
In anticipation of a hotter secondary market, we want to find out which are the watches investors should resell versus those that they should keep in the long term. Also - should emotions play a part in the decision process?
On Market View, Prime Time’s finance presenter Chua Tian Tian posed these questions to Mr Oliver Muller, Consultant and Advisor at LuxeConsult, as well as Dr Bernard Cheong - he’s one of Singapore’s most prominent watch investors who has been collecting watches since the late 1970s, and also the founding partner of Lifeline Medical Group.

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