22 April 2024
Why It Matters: Challenges faced by brands when it comes to AI and customer data
New research from Twilio highlights that while businesses are successfully using AI to power more personalised, intelligent customer interactions, brands continue to grapple with challenges around transparency and lack of customer data.
So what are these challenges and how much trust do consumers have on brands to keep their data safe?
Nicholas Kontopoulos, Vice President of Marketing, Asia Pacific & Japan, Twilio shares more.

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