24 August 2023
Under the Radar: Sun Life Singapore’s CMO on its focus on the UHNW and HNW insurance market in Singapore; its C$1.33t AUM; Sun Life’s better-than-expected Q1 results and contribution by Singapore; Products with philanthropic element; Customer acquisition through working with HNW specialist brokers
The insurance industry is in focus today. Chartered in Canada back in 1865, Sun Life is a financial services organisation with over 118,000 advisors and offices in 27 markets. It has also been present in Asia since the 1890s.
The firm has a reputation for serving high net worth insurance markets and has CAD 1.33 trillion in assets under management as at the end of last year.
Sun Life now sees strong growth potential in the high net worth insurance business in Asia, particularly in Singapore due to the country’s reputation as a global wealth hub.
But what does it mean in terms of investments put into its Singapore business?
Also – what types of insurance products are in demand among Sun Life target customers and what does it mean for Sun Life’s Singapore branch in terms of product offerings?
Meanwhile, the firm collaborated with high net worth specialist brokers who work with private banks and family offices in a move to sink its roots into the local high net worth insurance market. But how effective is this as a customer acquisition strategy?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Michael Wei, Chief Partnership and Marketing Officer, Sun Life Singapore.

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