31 August 2020
How brands can optimise marketing budgets
For ten consecutive years in the Chief Marketing Officers (CMOs) Survey, top marketers were asked how their marketing spending was expected to change in the upcoming year. But as a result of Covid-19, all expectations have changed. And when it comes to marketing budgets, most brands are finding ways to save costs. Matthew Zeng, Managing Director, DSTNCT shares how the marketing trend has shifted due to Covid-19 and what are the disadvantages of a brand cutting down on their marketing budget.

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