02 September 2021
Why It Matters: Connecting the community - how real life is reflected in online chatter on Twitter
Despite having a limit of 240 characters per tweet, Twitter still remains as a powerful platform for businesses to connect and engage with their customers. Martyn U’ren, Head of Research APAC & Global Export, Twitter, shares more about the local trends taking place in the Twitter world, such as reactions to Covid-19 measures and the government’s national vaccination plan. He also shares about the future of social media platforms and the role they play in a post Covid-19 world.

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