18 March 2024
Mind Your Business: How do you build brand loyalty for a 174-year-old icon?
In the ever-shifting landscape of consumer preferences and market dynamics, brand loyalty emerges as the cornerstone of enduring success for businesses.
In this episode of Mind Your Business, our guest delves into his deep affinity for a 174-year-old iconic brand, starting from his early admiration sparked by his father to his role as a seasoned leader.
Marlin Brown, the Country Manager of AMEX Singapore shares insights into the profound connection he holds with American Express, spanning generations. He unveils the secrets behind sustaining brand loyalty in an ever-changing world where consumers are spoilt for choices.
Presented by Emaad Akhtar and Audrey Siek
This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Healthtech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.
Music credits: pixabay & its talented community of contributors

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Listen To His Previous Podcasts:

21 August 2023
In the Spotlight: Why Gen Zs are less emotionally tied to local businesses?
The latest American Express (Amex) Shop Small Research has unveiled generational differences in our support for local businesses. So are Singaporeans supporting local businesses enough?
According to the report, it looks like the younger generations see less importance in supporting locals compared to the older generations.
Marlin Brown, Singapore Country Manager, American Express shares more with us on the findings from this report and what local businesses can do to get the support from Gen Zs?

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5 December 2022
Culture and customer service - key for American Express
Rachel Kelly sits down with newly appointed American Express Country Manager for Singapore, Marlin Brown to discuss credit trends, market growth, and his expansion plans.

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