5 December 2022
Why It Matters: How brands can communicate sustainability authentically and purposefully
In a climate-critical world, there is a new mandate for companies to adopt ESG principles. This is so in Singapore where SGX has mandated climate reporting for certain industries and also launched a digital disclosure portal for SGX-listed companies to report ESG data. Not only that, brands are equally keen to launch sustainability initiatives and communicate on sustainability given the rising consumer interest in this area.
Lina Marican, Regional Managing Director, Mutant Communications shares more.

Download this podcast.

Listen to her previous podcasts:

6 October 2020
Bern's Bites: How to strengthen one’s LinkedIn account?
Many senior executives have a vast network who follow them on LinkedIn, but hardly have time to post original content. As LinkedIn is a professional social media platform – some executives might also be stuck curating and sharing personal opinions – having trouble aligning them with their job scope. Over 85% of executives in Asia believe that having a social CEO helps a company’s reputation (according to Hootsuite).  LinkedIn is more important than ever as networking has gone digital during the pandemic. Catch some handy tips to curate and create compelling content for your LinkedIn profile. Check out this podcast with the Managing Director of Mutant Communications Lina Marican as we learn more from her.

Download the podcast.

3 September 2020
Bern's Bites: Tips to build our brands on Instagram
Many of us are now driven by the need to maintain our social media accounts, whether it’s Facebook, Twitter, Instagram or LinkedIn . This adds to our personal brand marketing and helps us network wider online with people of similar interests. Lina Marican, Managing Director, Mutant Communications shares tips on how we build our brands on Instagram.

Download the podcast.