29 May 2024
Under the Radar: How will Razer Fintech’s rebranding to Fiuu help it move away from its gaming heritage and be a leading force in the future of digital payments? – Its Executive Chairman Limeng Lee sheds light on the matter
Today we’re going to bring you an inside look into the B2B merchant services and fintech arm of Razer, Fiuu.
Established back in April 2018 as Razer Fintech, Fiuu has grown to become the one of the largest O2O or Offline to Online digital payment networks in emerging markets and has processed over billions of dollars in total payment value.
For one thing, Fiuu recorded a Total Payment Volume, or TPV of over US$6.6 billion for FY 2023, positioning it as one of the largest payment processors in Southeast Asia.
Its business encompasses two verticals namely payment services and reload services. In terms of payment services, the firm supports global scheme cards and over 110 payment methods to power online and offline payments for global and regional blue-chip merchants in Southeast Asia.
On the reload services front, the firm has built the region’s largest offline payment network with over 1 million physical acceptance points. This includes cash-over-counter services like the fulfilment of e-commerce purchases, bill payments and telco reloads and merchant acquiring services for third party e-wallets.
Why are we talking to Fiuu you might ask? Well, the firm was rebranded from Razer Fintech to Fiuu in March this year to reinforce its intentions to become a leading force in the future of digital payments.
But how far does the rebranding initiative allow the firm to move away from its gaming heritage?
Meanwhile, a report by Google, Temasek and Bain & Company noted that digital payments now make up over 50% of transactions in Southeast East Asia. But what opportunities does this provide to Fiuu and Razer?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Limeng Lee, Executive Chairman, Fiuu, and Chief Strategy Officer, Razer.

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