9 November 2022
Market View: Yuu Rewards App - Just how much money is in the loyalty programme market?
If you’ve been walking around major malls, you might have seen these three letters - Yuu - popping up in recent weeks.
What exactly is this yuu - you might ask? Apparently this is a reward app founded by minden.ai in strategic partnership with DFI Retail Group.
The tech venture also partners with BreadTalk Group, DBS Bank and even Singtel and Mandai Wildlife Group.
As always on MONEY FM, we want to find out just how much money is in this whole loyalty programme market for these major players to come together and work on such a large scale initiative.
On Market View, Prime Time’s finance presenter Chua Tian Tian spoke all about money with Sng Ren Yeong, CEO at minden.ai and Lee Yik Hun, SEA Marketing Director, Food at  DFI Retail Group.

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