29 August 2022
In the Spolight: ShopBack creates a win-win for both heartland merchants and customers with digital perks
Businesses in the heartland are known to both provide affordable products and maintain the country’s culture. With the objective of keeping up with the retail evolving space, Heartlands Go Digital programme was introduced along with e-payments adoption and other e-commerce approaches. One company has gone one step further by not just providing digital tools for these heartland merchants, but a cashback perk for consumers for a win-win. In the spotlight, Prime Time’s Bharati Jagdish speaks with Lee Min Quan, Commercial Lead (In-Store and Payments), ShopBack to find out more.

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