27 February 2024
Under the Radar: What does MICE operator Experia’s growth story look like after the Singapore Airshow 2024?
Nearly 60,000 people – that’s the number of trade visitors who attended the first four days of the Singapore Airshow 2024.
The number of attendees also dwarfs the previous record set six years ago, by about 10 per cent. That was when the last full scale show was held, before the biennial event was scaled down in 2020 and 2022 due to the COVID-19 pandemic.
While the exact number of deals made and the value of them were not disclosed, multiple deals were made at the event.
China’s Comac sealed an order of 50 planes from Tibet Airlines. While APAC carriers such as Thai Airways, Vietjet and Taiwan’s Starlux bought 77 planes from major aircraft manufacturers Airbus and Boeing.
So what does this suggest about the recovery of Singapore’s MICE industry post-pandemic, and how are MICE operators positioning themselves for future growth as economic activities come back to life?
Well, we’re going to pose the questions to the organiser of Singapore Airshow 2024, Experia Events.
Incorporated in 2005, Experia specialises in conceptualising and curating trade events of strategic interest that spur industry developments, and also manages the Changi Exhibition Centre.
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Leck Chet Lam, Managing Director, Experia.

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Listen To His Previous Podcasts:

11 September 2019
How can SMEs play their part against climate change? Experia Events and Sembcorp are installing 15,000 solar panels.
At Changi Exhibition Centre owned by SME Experia Events, 15,000 solar panels will be installed on the roof-top, in a long-term agreement with Sembcorp Industries. Whe completed in November 2019, the solar energy system is expected to produce over 7,800 megawatt hours of power annually or enough renewable energy to power more than 1,750 four-room HDB flats for a year. It will also help to avoid over 3.2 million kilograms of carbon dioxide emissions a year, which is equivalent to the emissions avoided from taking around 715 cars off the road. Leck Chet Lam, Managing Director of Experia Events Pte Ltd shares more.

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