19 August 2024
Business How To: How to advertise safely during an Election season
In a year marked by heightened political activity and the rise of election-related misinformation, brands face unprecedented challenges in maintaining their reputation and consumer trust.
How should businesses and brands advertise safely in an Election year?
We speak with Laura Quigley, SVP, APAC, Integral Ad Science, to explore the impact of AI, deep fakes, and stricter regulations on advertising during election seasons.
She will also share practical strategies, real-world examples, and essential tips for navigating the complex landscape of election-year advertising while safeguarding brand integrity.
Presented by Ryan Huang
This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

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