14 October 2019
Marketing Monday: Gamification in Marketing

Most people love playing games and having fun, and that's one way marketers have been trying to create more engagement with customers. Gamification is a way to stand out and use that emotional high of winning in order to close the deal on selling a product or service - and maybe even encourage customers to spread the word on social media. The Breakfast Huddle speaks to Kim Sang Hee, Managing Consultant at Alto Marketing about what gamification is, how it is applied in marketing and why should businesses consider gamification.
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