27 August 2024
Culture Club: What's the livestream craze about?
You’ve probably heard the buzz: Livestream shopping is the future of e-commerce.
Livestream shopping is a trend where hosts showcase and sell products live to an online audience, combining the thrill of shopping with the immediacy of live entertainment.
But what’s all the hype really about? And is it just another trend or the new way to make serious money online?
On Culture Club, Hongbin Jeong and Roshan Gidwani speaks to Kenneth Tan, Co-founder and CEO of BeLive Technology, to share about the live-selling craze.

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