27 November 2023
Under the Radar: Switchboard software on automatically directing data flows for Spotify, Orangetheory Fitness for revenue and marketing analysis
A switchboard is known as a piece of equipment that directs all phone calls made to and from a particular building and area.
But what about a switchboard that automatically helps enterprises direct and organise data into dashboards for business leaders to carry out data-driven projects on revenue operations, deal plannings, and campaign performance?
Well, that’s exactly what our guest Switchboard does. Founded in 2014 by the former Google BigQuery employees, Switchboard provides a platform for revenue and marketing teams to launch and maintain data projects at scale without the need for specialised data engineering teams.
The firm said its platform can make it 10 times faster for firms to implement data projects as compared to hiring a team of data engineers and managing vast amounts of data on their own.
Its software serves clients from a wide range of industries ranging from retail, technology, franchise operations and financial services. This includes a number of notable players such as Spotify and Orangetheory Fitness.
But what do clients in these industries require and how does Switchboard plug the gaps?
Meanwhile, Switchboard had in July this year received US$7 million in a Series A funding round led by GFT Ventures and Quest Venture Partners. But what opportunities do investors see in them?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Ju-kay Kwek, CEO, Switchboard AND Joseph Lee, Partner and Head of Investor Relations, GFT Ventures.

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