18 September 2023
Why It Matters: Picking the wrong brand name, can it be rectified?
In the dynamic realm of fashion, the importance of a brand name cannot be overstated, but certain names have a knack for making a lasting impact.
How can a company pick a great brand name that stands out? And is there any way the mistake of picking the wrong brand name be rectified?
Joy Zhan, Managing Director, We Narrate Brands shares her views.

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