20 June 2022
Why It Matters: Best practices for advertisers to thrive in a post Covid-19 pandemic
Gathering user data through cookies is extremely valuable in targeted advertising. However, it could compromise user privacy. Therefore, giving the users the ability to thoroughly understand and decide what information they are willing to give up to certain brands is important.

Joshua Wilson, Commercial Director, JAPAC, Crimtan talks to more the role of his company in ensuring relevant and consented advertising.

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