4 April 2024
Under the Radar: Behind your Burritos – Guzman Y Gomez Singapore on the role of Singaporean market, consumer appetite, possible impact of firm’s IPO on franchisees
We’re going to talk Mexican today as we speak to the master franchisee of one of the world’s fastest growing fast food chains, Guzman Y Gomez, here in Singapore.
While the brand sells Mexican food, it was actually founded by two New Yorkers who were in Australia back in 2006!
The duo were missing Mexican cuisine they grew up with in the US, and hence decided to build a restaurant business by marrying fast food and Mexican food.
Fast forward to today, Guzman Y Gomez now has a presence across four markets, Singapore, Japan, Australia and the US, wrapping 450 to 500 burritos every hour and using 1.9 million kilograms of avocados a year in Australia alone.
In particular, Singapore was the first international market that Guzman Y Gomez expanded into. It was done through a master franchisee. The country now boasts 15 Guzman outlets and one Guzman Grab kitchen.
But what are the opportunities here in Singapore? And how will Guzman Y Gomez’s master franchisee here support the firm’s wider ambitions to open over 40 restaurants globally each year?
Meanwhile, Guzman Y Gomez has recently taken its plans to go public on the Australian Stock Exchange off the shelves amid the current economic environment.
But what will such major moves at a corporate level influence its franchisees like the master franchisee here in Singapore?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to  Josh Bell, Master Franchisee and General Manager, Guzman Y Gomez Singapore.

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