9 February 2023
In The Spotlight: Branding matters in the travel industry. Just not the way you think.
If you've seen Singapore Airlines’ new 90-second global brand campaign video - so have 34 million other people. That's the power of branding.
As the world opens for travel again, it signals a great time for airlines, hotels and the travel industry to rebrand.
But how can these companies deliver on the promise of the brand at a time of cost cutting?
In The Spotlight, Drive Time's Elliot Danker and Timothy Go speak with Jörg Dietzel, Brand Consultant, Adjunct Faculty, Singapore Management University Singapore to find out.

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Listen to his previous podcasts:

Recovering From Bad Press & Rebuilding Customer Confidence
Last week, Singapore-based Irvins Salted Egg made headlines after a lizard was discovered in a snack pack. Branding expert, Jörg Dietzel shares how companies can recover from bad press and rebuild customer confidence.

Download the podcast.