9 July 2024
Mind Your Business: Can Influencer Marketing build lasting Brand loyalty?
Imagine this: you're planning a trip to an exciting destination.
To get the inside scoop and discover hidden gems, you turn to social media. But instead of just celebrity endorsements, you see real people sharing their authentic experiences.
This powerful word-of-mouth marketing is what Partipost facilitates, and we'll delve into how their collaboration with Klook is transforming travel marketing.
Here's our conversation with Jonathan Eg, CEO and Founder, Partipost & Mildred Ang, Associate Director, Global Partnerships & Affiliate, Klook
Presented by Audrey Siek
This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

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