21 September 2023
Morning Shot: Ramping up the Chinese Retail Strategy Game To Maintain China's Consumption Upgrade
Amid China’s economic slowdown, are Chinese shoppers turning to bargain-hunting, and how will the shifts in consumer habits move the needle for traditional brick-and-mortar shops and bigger departmental stores in the world’s second largest economy?
John Zhang, Professor of Marketing and Tsai-wan Tsai professor of the Wharton School at The University of Pennsylvania shares his insights on how pricing strategies must change amid a muddied economy.
Presented by: Lynlee Foo
This podcast is produced and edited by Yeo Kai Ting (ykaiting@sph.com.sg)

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