Jesper Broberg, Optimizely
Jesper Broberg, Optimizely
25 January 2023
In the Spotlight: How can SMEs take on the big guys in 2023?
In May 2022, Deputy Prime Minister Heng Swee Keat said that helping SMEs scale up is one of Singapore’s three drivers of economic growth. Unfortunately, SMEs in Singapore face various challenges in the business landscape, which becomes even more difficult in the face of global competition.
So how can SMEs in Singapore fight the Goliaths in the online competition both locally and globally?
In the Spotlight on Prime Time, Timothy Go and Bharati Jagdish speak with Jesper Broberg, VP Emerging Markets, Optimizely, to find out.
Produced and edited Anthea Ng (nganthea@sph.com.sg)
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