12 July 2024
Culture Club: The scentimental power of fragrance to life your spirits
Have you ever wondered why the smell of lavender can calm your nerves or why a citrus scent can instantly energise you? It's because scents have the unique ability to transport us to different times and places, evoking strong memories and emotions.
On Culture Club, Hongbin Jeong and Roshan Gidwani speaks to Jason Lee, the founder and CEO of Scent by Six, to share his journey of creating Scent by Six, the inspiration behind his fragrances, and how he believes scents can be a force of comfort and healing.
Presented by: Hongbin Jeong and Roshan Gidwani
Feature produced and edited by: Nadiah Koh and Alexandra Parada
Do you have a story to tell on The Evening Runway show? Contact nadkoh@sph.com.sg

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