24 August 2021
Mind Your Business: The true value of gaming collaborations in Asia, how to measure the value of gaming partnerships
ASEAN is one of the world's fastest growing games markets and global research firm Statista estimates that revenues for the mobile games segment in the region will reach US$3.48 billion (S$4.65 billion) this year - year-on-year growth of 16.4 percent. Jamie Lewin, Co-founder & CSO, Mana Partners shares how the value of gaming partnerships can be measured and the challenges that brands would face in embarking on a gaming collaboration.

Download the podcast.