22 October 2021
Why It Matters: The rise of conscious consumption - How it will change the way home appliances businesses operate
While mindful consumption has been on a steady rise these past few years, Covid-19 has spurred more people to become conscious consumers committed to making sustainable, ethical, and environmentally-friendly purchases. Jaclyn Tay, Head of Customer Service, BSH Home Appliances, shares how the company has pivoted to meet the shift and how conscious consumption will change the way home appliances businesses operate.

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