04 July 2022
Why It Matters: Brand impersonations, how bad is the situation in APAC?
Brand impersonation is an increasingly common problem on social media that thousands of brands are forced to deal with each day. Facebook’s annual report in 2014 revealed that fake accounts make up 5.5 to 11.2 percent of its monthly active users.

So how exactly does a brand impersonation work and how bad is the situation here in APAC?

Ilia Rozhnov, Head of Digital Risk Protection, Asia-Pacific, Group-IB provides us with insights on this matter.

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