18 December 2024
Mind Your Business: How can businesses in Southeast Asia meet consumer demands for water conservation and sustainability?
The growing concerns around water scarcity, coupled with rising consumer expectations, are transforming business strategies in Southeast Asia.
The 2024 Ecolab Watermark™ Study underscores this shift, highlighting that 65% of Asia Pacific consumers are increasingly concerned about access to clean and safe water, with Indonesia seeing an even higher concern level at 80%.
This rising awareness is driving demand for sustainable products, and businesses are under pressure to take meaningful action.
How can companies in water-intensive sectors meet these expectations while still operating efficiently and profitably?
We find out more from Greg Lukasik, Senior Vice President & Market Head, Southeast Asia, Ecolab

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