13 August 2021
Why It Matters: Apps were the MVPs of 2020 but Singaporeans say brands need to step up their game
According to a report by AppDynamics, since the start of 2020, consumers have experienced a sudden and total reliance on digital services, altering how they engage with brands, consume goods and services, and make purchasing decisions. Gregg Ostrowski, Regional CTO, AppDynamics, discusses how our reliance on these digital services could potentially make us more ‘demanding’ as a user.

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