25 September 2020
Mind Your Business: Building human-like chatbots with empathy
74% of marketing leaders reported that brands have struggled to scale their personalization efforts, despite consumers being more likely to make a purchase from a brand that provides such experiences. As chatbots continue to be a mainstay for businesses, it is critical that they take the time to ensure the technology has a human touch. In Mind Your Business, Howie Lim spoke to Greg Bennett, Conversation Design Principal, Salesforce, who believes that companies should focus on building empathetic chatbots to accomplish this ‘human-like’ experience.

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