9 October 2023
Under the Radar: From assembling radio to making TVs and producing display solutions and immersive experiences - Barco’s EVP on its broad ranging business
Today we’re going to talk about a company that makes projectors, virtual meeting tools, as well as the equipment for doctors to be able to view X-ray films.
The name of this company is Flemish technology company Barco which was founded all the way back in 1934.
Speaking of Barco, did you know that the firm started out as a business that assembles radios from parts imported from the US? In fact, that is also why the company is named the Belgium American Radio Corporation, or "Barco."
No surprises as to why the company started out in the radio market, which was expanding rapidly in the 1930s. But as technology evolves, so did the business.
It went into TV manufacturing in the 1940s and 50s, and is now working on solutions relating to projection and immersive experiences for sectors such as healthcare, enterprise and entertainment.
But which is the most important business vertical for Barco right now, and how will a rise in demand for immersive experiences shape how the company positions itself in future?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Gan Ta Loong, Global Executive Vice President, Immersive Experience, Barco.

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