2 November 2023
Morning Shot: Why this sunny island has the highest digital penetration in SEA
With a 100% urbanisation rate, high internet saturation and well-developed physical infrastructure, Singapore has the highest digital penetration in SEA across multiple digital economy sectors including e-commerce, and a higher willingness to spend on digital services such as media.
That's according to the e-Conomy SEA report by Google, Temasek & Bain & Company, which tracked the digital economy in six major economies including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
On this episode of Morning Shot, we ride the digital wave with Florian Hoppe, Partner at Bain & Company, Singapore, as he breaks down the key drivers behind digital penetration in Southeast Asia over the past year, as well as sectors that are showing growth headroom in this space.
Presented by: Ryan Huang & Emaad Akhtar
Produced and edited by: Yeo Kai Ting (ykaiting@sph.com.sg)

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Listen to his previous podcasts:

8 November 2022
Why It Matters: SEA’s digital economy sectors follow three distinct trendlines, what are they?
Google, Temasek and Bain & Company have recently released the seventh edition of the e-Conomy SEA Report for 2022. And over the last six years, the report has become the go-to authority on the state of the digital economy and its growth drivers across the six largest Southeast Asia countries. How are digital economy sectors tracking what gaps and growth opportunities SEA economies are facing amidst global economic headwinds?
Florian Hoppe, Partner and Head of Digital Practice, Asia Pacific, Bain & Company shares more.

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