21 March 2022
Why It Matters: Word Of Mouth Marketing - How to get people to talk about your brand’
Word of Mouth Marketing (WOMM) is an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. Evangeline Leong, Founder, Kobe Global Technologies shares how her company is connecting brands and influencers through the use of patented AI technology, and some of the strategic measures a brand or business can take to boost word-of-mouth marketing for businesses.

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